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How to Market a Personal Injury Practice A lawyer who practices a special branch of law, known as tort law, is a personal injury lawyer and, in his/her practice, he/she is the legal representation to those who maintains that they have been injured either physically or psychologically, as a result of negligence or wrongdoing of another person, company, government agency, or an entity. Because a personal injury lawyer is confronted with a lot of cases that pertain to tort law, they are more likely to concentrate of this type of field, even if they can practice any field of law, and the range of cases that he/she handles include work injuries, automobile and other accidents, defective products, medical mistakes, and slip-and-fall accidents. In practice, it is usually the big law firms that dominate the market in any law field offerings they service, which includes tort law practice, and the small firm is struggling to carve their niches to find leverage in a competitive world of law practice. For a small law firm to have a slice in the market of tort law practice, to gain the advantage over the big firms is to specialize in a specific tort law cases, where there are not many law practitioners handling that specialized case, of which there are many cases to choose from, such as brain injuries, mesothelioma, motor accidents, birth injuries, etc.
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Setting up a website is a big step to market visibility and, more so, if in the website content, it highlights the firm’s field of expertise in a specialized case, an example of which is brain injury or mesothelioma cases, under tort law, and, with that, searchers who are experiencing issues of these cases will certainly look up for this website, which results in increase ranking of the website in the SEO, and, in this manner, an increase ranking means an increase of market presence online.
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Deciding to do public relations through press releases, articles, broadcast interview placements, and presentations is helping your firm to get better exposure, as well as establishing an authority in the law practice of specialized tort law or personal injury law. Aside from the exposure, all the articles, videos and presentations can be used as fodder in the firm’s website, thereby adding new contents in the search engine optimization. By stretching some more areas where your firm can promote its law services, such as sponsorship of causes and organizations that have some relevance to your area of focus or arrange an event or come up with an advocacy campaign that can draw attention to relevant issue that can link to your firm’s line of specialization, all these can help in marketing your law firm’s services. By being involve in all these do not just help market your law firm, but can also build goodwill between your firm and the prospective clients.