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What Makes A Good Press Release?

There are many people who feel that press releases don’t create much impact and weight as they had before. While it’s true that there are several others who misuse them, these releases still can have a significant impact on helping to create buzz regarding your brand and products so long as it is written properly. To help you create effective and impressive press release, there are a number of tips that you must be aware of to ensure that your release can deliver the desired results.

Number 1. Newsworthy – if you will make a close observation, you will soon figure out that there are many news that are actually unworthy release. You have to be sure that the release has got something that’s worth mentioning if you would like to become successful. Basically, this could be just about anything from introduction of new product, abnormal profits and so forth. You should not make a release that’s not adding anything new to people as a general rule.

Number 2. Informational – initially, people make use of press releases to be able to popularize their brands. You will not go anywhere if you are going to follow this process. Instead, you should make your press release to be informative. If you have introduced new product, then you should tell your readers about it and not just focus on your company. If you want journalists to find it interesting, pick it up and then either distribute or publish it, then you should talk about statistics and facts of the product as well.

Number 3. Timely – the release will not create much of an impact as you expect if it is released at the wrong time. Experts actually recommend writers to send releases during productive hours of day. Thus, it is more likely to catch attention before 10 am. However, you have to be cautious of the day that you’ll send it out. Preferably, you have to send it either on Tuesday or Wednesday and never on Monday, Friday or even during weekends due to the reason that there are only few or no people reading during this time.

Number 4. Easy to read – no one will read your press release if it is written in hard to read language. Not only that, no one is going to read or share it if it is not formatted beautifully. For people to have easy time of navigating through it, the release should be written in easy language and must be formatted professionally.

Even today, press releases are impactful and effective as long as it meets these 4 features.